The aim of the joint project realised by the Local Government of Bács-Kiskun County and the Autonomous Province of Vojvodina is to strengthen the reputation of the wines produced in the Great Hungarian Plane and in the region of Vojvodina as well as to improve their wine tourism industries. Within the framework of the above cooperation, the first wine route in the region – among other projects – shall be realised that crosses the Hungarian and Serbian border.
The ones who as our guests visit any of the forty wine-cellars located at both sides of the Hungarian-Serbian border can gather special wine-related experience if they wander through the whole of the Danube Wine Route, which was formed in the past few months. Most of the vineries taking part in the program do not only offer wine-tasting, but also gastronomic enjoyments, cultural events as well as accommodation for the visitors, who in the meantime shall be able to stamp the locations onto a wine passport that they visited within this region ranging from the wine-districts of Hajós-Baja over Kunság and Subotica to those of Syrmia.
Wine tourism is getting more and more popular all over the world. This fact was recognised by the Local Government of Bács-Kiskun Country and the Autonomous Province of Vojvodina and they along with three professional organisations won a common tender from the pre-accession source of the EU (Interreg-IPA CBC Hungary-Serbia Program) to be able to carry out the project entitled „Establishment and positioning of the Danube wine route as a touristic and cultural brand in the cross-border region”. Within the framework of this project, the Danube Wine Route shall be created, during which the scheduled marketing training for the wine-makers as well as a professional conference have been realised. The region was also presented to the journalists of the field. In addition, the wines of the region were displayed at the largest tourism-related event of Hungary, at the so-called Utazás Kiállítás exhibition. The specialty of the project is the Wine Boat, which was developed by the Serbian partners, which welcomes her guests with a well-qualified staff both on the Hungarian and the Serbian stretches. A Wine Show called Bács-Kiskun Megyei Bormustra is also an integral part of the project, which has the intention of presenting the best wines of the region in exclusive surroundings. Additionally, a volume presenting the Danube Wine Route as well as a promotional short film relating to the topic were completed in November 2019. Wine lovers can start their journey into the exploration of the Danube Wine Route right away with the help of the above volume, along with the wine tourism map placed in it as well as the passport at hand.
The project “Creating and positioning the Danube Wine Route as a tourism and cultural brand in the border region” was funded by EU funds of € 320,484. The duration of the project is two years, from 1 July 2018 to 30 June 2020. The leading organization is the Council of Bács-Kiskun County and the cooperating Serbian organizations are: Pokrajinski sekretarijat za kulturu, javno informisanje I odnose sa verskim zajednicama; Opstina Sremski Karlovci; Udruženje Fruškogorski cluster vinogradara to vinar “Alma Mons” Sremski Karlovci.
László Rideg is the chairman of the Bács-Kiskun County General Assembly (6000 Kecskemét, Deák tér 3; +36 76 513802; elnok@bacskiskun.hu) for the proper functioning of the project. Contact person for the project: Nikolett Török (6000 Kecskemét, Deák tér 3; +36 30 9792610; torok.nikolett@bacskiskun.hu)